As well as highly-effective media planning and buying, we offer:

• Customer service SLAs
• Tailored reporting, with booking summaries
• Call handling
• Production liaison and trafficking
• Pre-flight proofing
• Dispute handling
• Transparent accounting

At ChemistryTM Media, we work with many well-known brands. You’ll recognise names like ViewSonic, ebuyer, Global Switch, VeriSign, Viatel and Crucial.

These and all our clients benefit from rigorous, innovative thinking and exceptional buying power.

ChemistryTM Media has over 12 years’ experience in planning and buying international media for technology brands.

As well as being a Top 20 online buyer (New Media Age), we are the only IT specialist media agency featured in Campaign’s ‘Top 50 media agencies’.

Neilson Media Research has rated us the UK’s largest independent technology agency for the past four years. For the past five years, we’ve bought more advertising pages for technology companies than any other UK agency.

With ChemistryTM Media, you’re sure of maximum impact with minimum wastage. Here’s how we do it:

Thorough briefing
A full understanding of your objectives, target market and target audience DMUs.

Research
We consistently use reader and competitor research, and historical data.

Positioning and editorial relevance
Our unique in-house media communications team ensures you get noticed.

Planning tools
We employ the full range – Mediatel, TGI, MMS and more.

We’re technology experts, but cover the whole spectrum of clients and audiences, from B2B to B2C.

And we’re international. We buy a full selection of media in over 30 countries and have high-level relationships with global media owners – giving even greater value.

The aim is simple: to build our clients’ brands by reaching, influencing and acquiring customers through innovative and cost-effective media.

As specialists, we learn faster and understand better your market channels, target audiences and customers’ purchasing roles. We’re ‘discipline-neutral’ and so are ideally placed to develop integrated campaigns.

With ChemistryTM Media, you benefit from using the UK’s biggest buyers of technology advertising. How do we buy so brilliantly?

Strong negotiation skills
We add value at every stage, with the best position and the best rate – for example, through media combination deals.

Volume buying
Benefit from real economy of scale, across borders too.

Innovation
We help you achieve stand-out through the latest eye-catching formats.

ViewSonic – Demand a ViewSonic

Task
To raise awareness of poor workplace ergonomics, pan-Europe. The target audience comprised CEOs, CTOs, IT purchasers and decision-makers, and HR management across large enterprise and SMBs.

Solution
A broad integrated campaign made the most of some very powerful creative, using cover wraps and press and online advertising across seven countries.

Other campaign activities included:

• Microsites
• Two-stage direct mail, with further two-stage follow-ups
• Viral
• ‘Guide to Healthy Computing’ booklet and poster
• PR
• Research

Results
This bold approach of using impactful and unusual formats such as cover wraps generated over 300 microsite visits on the first day of publication.

Viatel – Frank & Earnest

Task
To create awareness and generate sales leads for Viatel’s new VoIP services. The target audience included large enterprises and SMBs, biased towards medium-sized companies with multiple sites.

Solution
A highly complex integrated campaign comprising:

• Press and online advertising
• Keywords
• Direct marketing
• E-mail
• Campaign response white paper

Results
Online advertising achieved a remarkable 14.93% click-through rate. Total registrations for print and online were again exceptionally high at 39%. These turned into qualified leads generating £3.8 million revenue – a 1:3 conversion ratio. The campaign was also a finalist in the CNET Networks UK technology awards.

NetIQ – Systems and security management

Task
To build awareness of the NetIQ brand among IT audiences and to improve on NetIQ’s own negotiated media plan.

Solution
A global IT press campaign, with emphasis on North America, Brazil, South Korea and twelve European countries.

Results
Through our buying power and IT market expertise, we were able to cut the original cost by over 10% across all territories.